Tickets to movies across the US will cost only $3 on the weekend of September 3rd, in celebration of National Cinema Day (via Associated Press). In case you’ve not heard of an occasion prior to now (at least, in the US) this is because it was never celebrated prior to now, at least, it seems.
The price of $3 (not inclusive of tax) is applicable to all formats, tickets, and show times -Yes, that is inclusive of IMAX and 3D films. As of now, more than 3,000 theatres, which include popular chains such as Regal, Cinemark, and AMC have signed on to be part of the new holiday season.
There’s no reason to eliminate your local independent theatres also. In the list of theaters that are participating in a survey by The Verge, we found several smaller theaters, such as The Starmax Cinemas located in Vandalia, Illinois, and the Wellfleet Cinema drive-in (a personal fan) located in Cape Cod, Massachusetts.
You can determine whether the theaters in your area are taking part by entering the location of your theater at the National Cinema Day website. The participating theaters will also be showing the public a “special sneak peek” of the upcoming films of various studios which include Disney, Universal, Lionsgate, Paramount, Warner Bros., And more.
The Cinema Foundation, a nonprofit organization that was created through the National Association of Theatre Owners in the spring of this year, has come in with National Cinema Day as a method to inspire people to go back to the cinemas. Labor Day weekend is a notoriously slow period for movie theaters due to an absence of new releases, however, maybe National Cinema Day could help make a difference in this. Personally, I’ve not seen a film in theaters since the release of 2019’s Joker and I’m thinking this is the universe’s signal to me that it’s time to go to the cinemas.
The movie theaters took a huge hit at the time of the peak of the COVID-19 epidemic, and they’ve also had to deal with a hybrid release strategy that allows certain films to hit the theaters, and on streaming sites the on the same day. The theaters in the last year made deals with studios such as Warner Bros., Paramount, and Disney to offer a period of exclusive in-theater access for specific films (although they’re shorter than what they’ve had previously).
However, this summer saw an astounding number of people returning to theatres thanks to blockbusters such as Thor: Love and Thunder and Jordan Peele’s horror movie Nope. According to information from Comscore, the box office brought in $3.027 billion, which is a 134.6 percent increase in comparison to the same time last year. The upcoming renewal for the Moviepass subscription might help in getting patrons returning to theaters in the near future as well (potentially to the dismay of cinemas).
“After this summer’s record-breaking return to cinemas, we wanted to do something to celebrate moviegoing,” Jackie Brenneman the president of the Cinema Foundation stated in a statement. “We’re doing it by offering a ‘thank you to the moviegoers that made this summer happen, and by offering an extra enticement for those who haven’t made it back yet.”